Jo Mora Cartes

Evolution of the Cowboy
Sweetheart of the Rodeo Map
Levi's Round-up of Cowboy Lore

List of Cartes ~ Mora Sitemap

Jo Mora’s Evolution of the Cowboy original artwork was done in 1936.

Cartes were printed from 1933 into the 1950s by Arthur Fay in San Francisco, CA. This image was printed by The Salinas Rodeo, the Beef Council and Levi Strauss.

First Variation 1933: The Evolution of the Cowboy - initally done for the Salinas Rodeo.
( The Jo Mora Maps, Carmel California )
25" x 31" -image size 23" x 30 1/4" printed on uncoated paper. - Slightly out of square

Other Variation circa 1934 -1939: The Evolution of the Cowboy - Sweetheart of the Rodeo
( The Jo Mora Maps, Carmel California )
24 3/4" X 31 1/2 " Image Size 22 3/4" x 30 5/8" on on coated paper- Slightly out of square

Second Variation 1941: The Evolution of the Cowboy - Sweetheart of the Rodeo
( Jo N. Mora Publications, Monterey California )
25" x 31" -image size 23" x 30 1/4 on uncoated paper.

Third Variation 1950: : Levi's Round-up of Cowboy Lore
24" x 36" on on coated paper.

Fourth Variation 1960: : Levi's Round-up of Cowboy Lore
25" x 38"on coated paper.

1960s: the Byrds rock group produced and album entitled "Sweetheart of the Rodeo" with Jo Mora's cover image.

Third Variation First Printing 1980s: : Jim Meyers Graphics - Santa Cruz California
25" x 31" -image size 23" x 30 1/4 on coated paper.

Third Variation Second Printing 1990s: : Jim Meyers Graphics - Williams, Oregon
25" x 31" -image size 23" x 30 1/4 on coated paper. $34.95 Throw this one in the basket

 

Sweetheart of the Rodeo 
also known as
Evolution of the Cowboy

Second Variation

Copyright 1933 Jo Mora ~ 24" X 31"

MINT CONDITION

$4500.00 + Shipping


This cart is un-mounted and can be rolled for shipping.

Inquire about this one

 

 

 

Sweetheart of the Rodeo 
also known as
Evolution of the Cowboy

Second Variation

Copyright 1933 Jo Mora ~ 24" X 31"

GOOD CONDITION

$2500.00 + Shipping


This cart is un-mounted and can be rolled for shipping.

Inquire about this one

 

 

 

 

Levi's Round-up of Cowboy Lore

1960's Variation

 

Inquire about this one

 

 

 

Rarity Scale

1) Mint Condition Prints

2) Salinas Rodeo - Very few were made

3) Indians of North America - Considerably Fewer Carts of this Print

4) Sweetheart of the Rodeo

5) Sweetheart of the Rodeo Levi Edition

6) Sweetheart of the Rodeo Levi Edition 1960-70

 

 

 

Salinas Rodeo Detail ~ A more valuable variation on the Sweetheart of the Rodeo Poster

 

 

Levi's Round-up of Cowboy Lore details

1950s

1960s

 

 

 

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